Client background
Founded in 2015, SolarTech Energy is a leading domestic PV module manufacturer with 5GW annual capacity, but 95% of business was concentrated in the domestic market. With intensifying domestic competition and policy changes, the company urgently needed to explore overseas markets for business diversification.
Challenge
The main challenges faced by the company included: lack of deep understanding of overseas distributed solar markets, unfamiliarity with PV policies and certification requirements in various countries, lack of international sales channels and partners, and need to adapt product specifications and technical standards to different market demands.
Solution
Global distributed solar market deep research
Target market selection and entry strategy development
Product localization adaptation guidance
International partner network establishment
Implementation process
Market Research & Analysis
6 months- 25 target countries PV policy analysis
- Distributed solar market size assessment
- Competitor strategy research
- Price system and profit model analysis
- Technical standards and certification requirements review
Strategic Planning
4 months- Priority market selection model establishment
- Differentiated competitive strategy design
- Product portfolio optimization recommendations
- Pricing strategy development
- Risk assessment and contingency planning
Implementation Support
8 months- Overseas distributor network establishment
- Product certification guidance
- Marketing material localization
- Sales team training
- Market entry effectiveness tracking
Outcomes
Market Expansion Results
Successfully established sales network covering major global markets
Overseas Revenue Share
5% → 45%
+800%
Export Countries
3 → 25
+733%
Overseas Distributors
5 → 120
+2300%
Financial Performance
Achieved significant revenue growth and profitability improvement
Annual Revenue
$4.8M → $13.1M
+172%
Gross Margin
18% → 28%
+56%
Average Overseas Order Price
$0.27/W → $0.36/W
+33%
“Their professional market analysis and strategic guidance helped us successfully break into international markets. We're now not just a manufacturer, but a global distributed solar solutions provider.”
Michael Chen
Chairman, SolarTech Energy